Aurum Bloom Collections

Laocoon Collection

Designing the Laocoon collection, we referred to sculptural forms that continue to be our source of inspiration.


The ancient sculpture Laocoon Group that can be found in the Vatican Museums has already inspired many artists. It impressed Michelangelo and Raphael, followed by writers, painters, playwrights, and performance artists. This extraordinary work of art also fascinated AURUM BLOOM's designers. Its expression, brutalism and extraordinary energy became the starting point for the collection of jewellery named “Laocoon, AURUM BLOOM”. The taut forms of writhing snakes twisted around human bodies were carefully analysed for details and composition to accurately show their expression in jewellery forms.

Controversy around the sculpture

The Laocoon Group is one of the most famous, yet mysterious ancient sculptures. The circumstances of its creation remain unexplained until today. We do not know who created it and whether it is an original Roman sculpture or a copy of an earlier Greek sculpture. In fact, one of the hypotheses suggests that the Laocoon Group is a forgery by Michelangelo.

This two-meter-tall sculpture made of white marble refers to the Trojan War and represents the priest Laocoon and his two sons, who are fighting with sea serpents. The three figures, entangled by the serpents, realistically portray the three acts of the tragedy chronicled in Book II of the Aeneid. Laocoon's figure shows fright, fear of death and plea for rescue. His older son (the figure on the right) is just beginning to battle against the deadly grip of the serpent. The younger son (on the left) has already lost that battle.

It is a dramatic work with a complex composition that perfectly combines horror, fear, movement, power, and energy. The element bringing together all the figures is the serpents tangled around them. And that entanglement is whatyou can see in the forms proposed by our designers in the collection “Laocoon, AURUM BLOOM”. 

Designing the Laocoon collection, we referred to sculptural forms that continue to be our source of inspiration.

Obvious and unobvious beauty

We tend to look for beauty in products. We want them to complement our style and ourselves. The process of creating the In Praise of Shadow AURUM BLOOM collection pushed us to reverse this stereotypical thinking and look for beauty outside the product: in its surroundings and in its combination with the body. That is why we gave 3D form to the earrings in this collection. Thanks to this, their spatial forms fit perfectly into the natural body curves. The rings are distinguished by their shape, which forms a futuristic structure on the fingers.